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Creative method of generating ideas
Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a very important stage. If carried out correctly, the matter will be half done. At this stage, we need to clearly determine what idea we want to get, why we need it and what result we want to get as a result of its dissemination.
When goals are set, we need to collect as much information as possible about the environment in which the idea is to be disseminated. Continue reading
What is the cause of the global crisis
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.
The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task. Continue reading
Competition protection
As you know, a wedge is kicked out by a wedge. It turns out that in order to effectively counter attacks, in order to organize the most effective protection against competitors, it is necessary to engage in high-quality marketing, because attacks are implemented through marketing, and therefore it is also necessary to defend oneself through marketing.
In order not to become a victim of an aggressor, it is necessary to build a marketing system
In order not to become a victim of the aggressor, it is necessary to build a marketing system, which should at least include a monitoring subsystem, an analysis subsystem, a subsystem for creating “ammunition” to repel attacks. If we talk about the types of protection, then protection from competitors can be of the following options: anti-protection, passive, active and mixed. Continue reading
