Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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How to sell a startup
It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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person works

A simple answer to the question of how to attract new customers

In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will look in a new way. It seems unbelievable that an old product can be made new, but the fact is that it is real. It is real because each person has his own inner world, his needs and the problem is that the client does not see how his need can be met through your product, which means that he needs to be explained.

Why do people need to explain everything? Just because they often don’t know what they need. Accordingly, standard approaches such as: how can I help or how much do you expect, just do not work. What works? If you want to understand how to attract new customers, you must definitely figure it out. Only that which hurts a person works, that which causes cognitive dissonance or, in other words, confusion in it, as it is customary to say. Continue reading

Attack marketing is active marketing
At the same time, the purpose of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for…

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How to sell a startup
It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling…

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How to increase profits
I am engaged in the creation of sites. It seems that there are clients, but the income is literally a little higher than the costs, so the debts are constantly…

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