Effective ways to promote a business
Once your company was not there, but then it appeared and business promotion began. Then, at the initial stage, when it was most difficult for you, nobody knew about the company except you. We can say that for others it did not exist. She was only for you. It was difficult for you, you needed partners, customers, employees. But you didn’t have them, because nobody knew about you.
Promotion of business from professionals
Then you started active work and found out about your company. At first, few people knew about it, then more, then even more. Each of those who met with the company made a definite impression about it. You yourself are familiar with the company. We are familiar with its history, with its capabilities. For you, she is her own, dear, the best. The company makes a good impression on you.
But for new people – your company is an absolutely clean, completely white sheet. Until the first contact. It is the first contact that leads to the formation of the first impression. Very often it is fixed forever, and then you can’t change it. There is one very significant point. It consists in the fact that the first impression is formed on the basis of interaction with the “aura of the company”.
There is no real information, so there are no other options for dating. Catching the invisible “aura of the company”, people make the first impression of it. It can be positive, negative, neutral and any other. The range of impressions is very wide. A lot of things in the future depend on what the first impression will be.
Prospects open only if a positive impression is formed. You can of course then try to change your mind, but it is very expensive and often impossible. The challenge is to immediately provide a positive opinion. How to make a favorable opinion about the company? The world’s leading corporations use a very effective tool for this, which is called the company’s legend.
Promotion of a business with the help of a legend is very effective. It usually writes about why and under what circumstances their company appeared. Usually this is a very interesting legend, however, only if it is written by a professional in his field. Only a professional can present facts about the company in such a way that a pleasant impression will be formed about it. Only a professional can present any fact in a positive light.
Legends are very interesting to read. From them you can find out that the company started in a simple garage. Or the company started, because one day its future creator simply forgot to return the video cassette for rent. There are times when a company was created just for a bet. They use a legend for a reason. She is truly an effective promotion tool.
The most important function is that the legend is the beginning of the brand. If you do not have a legend, then you do not have a brand, but only a name or a trademark. A brand is not a word that a person sees, but the sensations that a person experiences when he sees a word. The brand allows you to make people feel positive when they see the name of the company. There are many benefits from it, because the legend:
creates a “company aura”;
forms a positive opinion;
attracts like a magnet;
distinguishes from competitors;
introduces customers to your business;
Whether you will create a legend or not is not important. She will be anyway. If you do not create it, then others will do it. If you do not force it, it will form by chance. It is clear that it is likely to take shape in a negative format, because, most likely, envious people will form it and most likely in a negative way for you, as a result of which you will lose a lot of customers.
The consequences if the legend is not created by you are very sad. Promotion of the business is significantly difficult. You, as often happens, will have to explain for a very long time and hard that the information distributed is not true. Therefore, it is better to ensure that positive information is disseminated in advance. The legend you created works for you, but the one you created without your participation works against you.
Almost 100% of truly successful companies have a legend and this is one of the reasons for their success.
The main thing to remember is that there is a legend of a company that feels like real, and there is that that feels like fiction. The only difference between them is that the idea behind the true legend. The creation of this legend involves the use of appropriate tools. In noomarketing, a special tool is used for this – the business legram.