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Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such a business is the main goal of any shareholder, businessman, director, because an effective business is a sound sleep, calm nerves and a confident look into the future.
Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly. Marketing has become a lifesaver for businessmen. Only companies that make the most of marketing principles today are ways to become leaders and succeed. Continue reading
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.
The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task. Continue reading
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place. Given the fact that there are people and groups of people to whom it is not beneficial, many obstacles are created on their part aimed at disrupting it.
There is an opinion that several times there were breakdowns, which means that now the breakdown is quite likely. And the decisive role in disrupting the transition can be played not even by its opponents, but by those who are interested in it and who implements it. The bottom line is that there is one problem on the transition path that has not yet been fully resolved. Continue reading