Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount that you need to spend on creating one client. This means that if you manage customers, and not create them to replace the departed, you can free up money for something else. If you know how to retain customers, then you do not need to search for new customers.
For example, money can go to purchase new equipment or to finance a staff motivation system, which will positively affect the overall level of competitiveness of both the business and its products or services. Continue reading
In reality, the basis of any business is an idea and only an idea, not money. Money and profits, the accumulation of capital – this is only a consequence of the correct work with the idea that you are developing. The businessman in reality is only the person who develops the idea. The idea is that a businessman is needed for development, because in itself it costs nothing. An idea gains value only in the development process.
Under the development of a promising idea, they will give as much money as needed and even more, in other words there will be no problems with start-up capital. Continue reading
In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will look in a new way. It seems unbelievable that an old product can be made new, but the fact is that it is real. It is real because each person has his own inner world, his needs and the problem is that the client does not see how his need can be met through your product, which means that he needs to be explained.
Why do people need to explain everything? Just because they often don’t know what they need. Accordingly, standard approaches such as: how can I help or how much do you expect, just do not work. What works? If you want to understand how to attract new customers, you must definitely figure it out. Only that which hurts a person works, that which causes cognitive dissonance or, in other words, confusion in it, as it is customary to say. Continue reading