Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.
Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their personal
Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their own. Getting an idea, a person wants to realize it. By working, he realizes it. Moreover, if the idea is unique, then nowhere else, except in your company, he will not be able to implement it. Thus, the company receives a 100% loyal specialist.
Studies show that companies that broadcast the idea to their employees are more successful, strong, and profitable. Such companies have less costs and staff turnover. Employees of such companies are well aware of what they should do, when to do, and most importantly why. The idea unites everyone who works in a company in a single and harmonious mechanism, turns it into a car.
The basis of internal marketing
Everything seems to be clear – take the idea of business and broadcast it. But there are two problems. The first is that not all companies have an idea. Many companies work without an idea, automatically, mechanically. The second problem is that often there is an idea, but under its influence only one founder of the business works, without broadcasting it to his employees.
If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and we can say that he does not work for him
When a business has no idea, or when only the founder works under its influence, then the business does not constitute a single whole. Then, within its framework, there are many local businesses for each of the employees who actually parasitize on the main business. Instead of making a contribution to the business, on the contrary, they take resources and money from it.
If a person is employed by a company, but not pumped by her idea, he, in fact, is not part of the business, and one can say that he does not work for him. First of all, because he does not know the idea for which he needs to work. Therefore, he has no choice but to work for himself, for his idea. Without an idea, a person cannot do anything at all, he needs it like air.
Without pumping the idea of business, the employee gives out a product that does not fit the company, does not correspond to his idea. In fact, he sells himself to the company, sells his idea, his product to the company, he feeds on the company, giving nothing in return. Internal marketing is the only way to rectify the situation and make employees work for the business to the maximum extent possible.
Internal marketing is the promotion of the company for employees
To launch it, you need to clearly articulate the idea of a business with the help of a legram and start broadcasting it, pumping all the company’s employees with it. After pumping, the idea to infiltrate them, and they will begin to implement it, becoming a truly part of the company, and will begin to work for it. They will begin to create the product that really suits the company.
Internal marketing is the promotion of a company for employees. However, it is not the company itself that is advancing, but its idea. The idea of business is its foundation, its core. People pumped by the idea perceive it as part of themselves, and therefore the business as their own. The more powerful the business idea, the more it affects workers, the more they want to work for the company.
Launching Internal Marketing
A business must have a foundation. The only real basis of business is an idea. The more powerful it is, the more people pumped to it, the deeper the pumping, the stronger the business. Using the business light, you can get the business idea, pump it and start broadcasting – you can do it yourself. For this, a detailed step-by-step instruction is offered.
Investing in internal marketing is 100% profitable
Investing in internal marketing is 100% profitable. If it is organized correctly and efficiently, you can get 10-100 times the effect. Having invested, for example, 1000 rubles, you will end up with an effect that can be estimated at 10,000 rubles and higher. Starting internal marketing, you seem to connect your business to a powerful power plant.
Self-launching internal marketing can save a lot of money. However, if you have not previously done this, then it is better to start with the help of experienced professionals. They will tell you how to organize it simply, clearly and quickly, help you “get your hand in hand” and avoid many mistakes, which means losses.