21st Century Profits
The main sources of profit are changing following a change in the economic level. We are currently moving from a fourth economic level to a fifth. Accordingly, very soon only…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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World financial system
Money is sorely lacking. And everyone, from the poorest homeless to the very top of the world elite. One is missing a couple of bucks, the other is missing a…

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strategy and mission

What is the cause of the global crisis

For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.

The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task. Continue reading

Formation of customer loyalty. How to do it cheaply?

The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The level of trust with him is so high that a loyal customer is actually a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it’s easy and difficult at the same time, because in order for the client to become loyal, you need to become the best for him. Continue reading

Creative method of generating ideas
Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a…

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The foundation of any startup is an idea.
The foundation of any startup is an idea. If you already have an idea, then you can start your startup at any time. Perhaps you have already begun it. However,…

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Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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