Rich Country Export Strategy
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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Urgently need customers?
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another…

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Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he…

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However

What is the cause of the global crisis

For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.

The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task. Continue reading

New financial system

Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try to take revenge. But high-quality revenge will be achieved only in one case – if they propose a new financial system that meets the post-industrial structure.

The existing format is essentially industrial and cannot satisfy the needs of the post-industrial economy, and money is now generated in it. We can say that the existing financial system does not actually create money, it simply prints bills. Paradoxically, the fact is that financiers have turned from a producer of money into their consumer. Money is made by post-industrialists, who were able to promote their man. Continue reading

Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance…

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