Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he…

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However

What is the cause of the global crisis

For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.

The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task. Continue reading

New financial system

Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try to take revenge. But high-quality revenge will be achieved only in one case – if they propose a new financial system that meets the post-industrial structure.

The existing format is essentially industrial and cannot satisfy the needs of the post-industrial economy, and money is now generated in it. We can say that the existing financial system does not actually create money, it simply prints bills. Paradoxically, the fact is that financiers have turned from a producer of money into their consumer. Money is made by post-industrialists, who were able to promote their man. Continue reading

A new way of wealth
In fact, this path of wealth is available to everyone who knows about it. For this reason, in order not to create excessive competition, those who know about him, prefer…

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How to sell a startup
It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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