You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially posed, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.
In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide. Continue reading