How to sell a startup
It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling…

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Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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Marketing is such an interesting thing.

You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially posed, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.

In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide.Only after the businessman does this, he will decide on the range of services, which means, perhaps without knowing it, he applied marketing, because the choice of assortment is marketing.

Marketing is generally such an interesting thing that it is not clear when it is and when it is not. Take a business like a car service. A car service has clients, like, in general, any other business. Customers are different. There are completely strangers and such customers are assigned the maximum price. But there are also familiar people who are often offered a lower price by acquaintance. In turn, there are very good friends, friends and relatives.

Such customers are usually offered the lowest price. But if you please, dividing customers by characteristics and offering them different prices in this regard is nothing more than market segmentation. Market segmentation is one of the main marketing tools. Thus, whenever a businessman divides customers into different segments, he is actually engaged in marketing.

There are many examples and there is always a place for marketing in these examples. Accordingly, absolutely all businessmen use marketing, though sometimes they themselves do not know it. This means that the question of whether or not marketing is needed for the business, in fact, is transformed into the question of how much marketing is needed by the business and the question of how to organize the most effective interaction between marketing and sales.

These are very important questions, because marketing is the technology of a business, a successful business. The more marketing in the business, the greater the result from the business. The better the pricing policy is worked out, the more money you can earn. The better the assortment is developed, the more money will be earned. The better you can segment customers, the more money you can earn.

You can always safely answer that marketing is necessary for business, if only because marketing and business are basically the same thing

In addition, marketing is a technology for a successful business, it is also a way to accumulate experience, and experience is one of the main assets of a business. If there are competitors in the market, then in 100% of cases the victory will be for the company that has more experience and applies the rules of marketing. Experience almost always wins even a lot of money. For this reason, experience should be gained, accumulated and saved.

Doing business through marketing allows you to gain experience, highlight the most important thing in it and keep it in your business, even if key employees leave you. They can take away their experience, but not the experience of the company. Accordingly, if you are ever asked if marketing is necessary for a business, you can always safely answer that marketing is necessary for a business, if only because marketing and business are basically the same thing.

A business without marketing is impossible in principle, because it will no longer be a business, but something else. A businessman can do marketing on his own, he can hire a marketer, or he can just get advice on business and marketing, but this must be done. It should be noted that the latter option is the cheapest. The main thing is not to make a mistake with consulting, choose the one that suits the businessman, because the types of consulting are different.

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