Proper development of the dealer network
It would seem that there is no difference to what type the dealer belongs, if only he would buy as much as possible and as often as possible. However, there is a difference and it is huge. The bottom line is that the goods are not purchased by the dealer for themselves. Goods are purchased for resale. If the dealer is a monetarist, if he does not know how to sell, the product with a 99% probability will “freeze”.
Obviously, the development of a dealer network with the help of those who simply know how to invest money but do not know how to sell is fraught with a large number of risks
Monetarist with “hung” goods is a source of problems. Firstly, it can break the market. He thinks through the prism of money, accordingly, in order to return the money at any cost, he will begin to reduce the price of the “frozen” goods, and this kills the market, depreciates the goods and causes damage to profits. Secondly, he can try to return the goods, which is also not very good.
Obviously, the development of a dealer network with the help of those who simply know how to invest money but do not know how to sell is fraught with a large number of risks. The most important of them is the risk of bankruptcy. You rely on dealers, plan sales volumes, and they ultimately slow down everything. It is much more reliable and efficient to work with those who can sell well.
Where to get quality dealers
People who can sell are hard to find. Therefore, it is also difficult to find a company that can sell. All these people and companies are usually busy. You can accidentally run into those who are not already busy, but it’s hard. You can try to lure yourself such people and such companies. However, in the end, all this can be spent so much time that you have to close.
The most obvious solution is to create dealers who can sell
The most obvious solution is to create dealers who can sell. This is easy enough to do. You just need to organize within the company training courses for everyone who wants to sell your goods or services. Due to the fact that your products will be trained in sales, this will be a guarantee that dealers will not start working with other companies.
Sales of each specific product imply nuances. So they should be laid in the foundation of the training program. Since a person has never learned to sell himself anywhere, it means that he will not learn. Those. he will not be able to sell anything other than your product. Thus, you get a loyal dealer who is attached to you, which sells only your goods and services.
How to grow an effective dealer
dealer network development
A person buys goods and services to implement his ideas. Accordingly, your product is needed insofar as a person has ideas that he can implement with his help. This means that educating a person to sell goods or services is, first of all, to tell him about the ideas that a product or service can realize and how to transfer them to customers.
After someone in the company pumped the right ideas, he will be able to stamp dealers for her
An idea can only be transmitted by someone who has pumped it, but usually this is a problem. Usually, few people in a company know what ideas a product or service can realize, and few people can convey them. Accordingly, the first thing to do is to understand what ideas a product can implement and pump them. Someone in the company must pump them in order to pump non-dealers further.
After someone in the company pumped the right ideas, he will be able to stamp dealers for her. He will be able to introduce ideas into dealers, turning them into agents of the company. These will be not just dealers, but the company’s agents in different regions. They will be part of the team, will play in her interests, will be her eyes and hands in different regions.
The acquisition of a large number of effective dealers requires a systematic and systematic work. To carry out this work, it is necessary to organize an effective system that will “stamp” dealers and thereby carry out the development of the dealer network. Creating dealers without a system is expensive, long and not effective.
The dealer network, if it is built correctly, if it includes only effective dealers, provides powerful, fast, profitable and uninterrupted sales.
The dealer network, if it is built correctly, if it includes only effective dealers, provides powerful, fast, profitable and uninterrupted sales. Thus, it acts as a real machine for generating money. The dealer network, which no one deals with, is incapable of all this and often acts as a parasite that draws money, but does not bring them.
The development of the dealer network should not be left to chance if there is a desire to have large and stable sales. Only systematic and systematic work gives a qualitative result. If there are no appropriate technologies, techniques and knowledge, you can always turn to professionals who will provide all the necessary assistance in building a powerful dealer network.