Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he…

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Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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that which causes cognitive

How to build an effective business

An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has dealt with these problems. There are enough goods, enough services, shops where everything can be bought is enough, in general, there is enough, but consumers are not enough for all this, and this is the main problem of our time.

Effective business for everyone

The most interesting thing is that people have enough money. If not available, you can always take a fairly affordable loan. It turns out that the problem lies precisely in people. Continue reading

A simple answer to the question of how to attract new customers

In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will look in a new way. It seems unbelievable that an old product can be made new, but the fact is that it is real. It is real because each person has his own inner world, his needs and the problem is that the client does not see how his need can be met through your product, which means that he needs to be explained.

Why do people need to explain everything? Just because they often don’t know what they need. Accordingly, standard approaches such as: how can I help or how much do you expect, just do not work. What works? If you want to understand how to attract new customers, you must definitely figure it out. Only that which hurts a person works, that which causes cognitive dissonance or, in other words, confusion in it, as it is customary to say. Continue reading

Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Urgently need customers?
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another…

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Rich Country Export Strategy
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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