People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.
Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their personal Continue reading
Trees try to grow above the rest, because this allows them to get the most out of the sun. Low trees sometimes get nothing at all. If a company wants to have maximum income, it needs to be a market leader. She must be the first in the eyes of the client, so that he chose her. This is the only way to get the most money. Someone who gets second or third can get a little money, but the farther from the leader, the less money.
The most recent companies get only minus. Until the turn comes to them, the customers no longer have money left, because they give them to the leaders. This is how the world works, it’s impossible to change it. Some try to circumvent the rules, try to deal with the established order. Continue reading
In turn, thought is that which is born in the head of a person, the creation of man. A thought is a reflection, a reflection of an idea from a person’s consciousness, but not the idea itself, it is just a person’s opinion of some idea. Thought does not allow you to start, restart or reload a business, create a product, a bestseller, a market or customers. All problems with business, goods, customers, sales are related to the fact that the work is at the level of thoughts, and not at the level of ideas.
You can’t put an empty bag, and the thought is the empty bag. Thoughts are of no interest to anyone, because they are emptiness. Everyone is interested in real ideas, because every idea is a new opportunity. Continue reading