Effective business development paths
Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance…

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Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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customers

How to increase profits

I am engaged in the creation of sites. It seems that there are clients, but the income is literally a little higher than the costs, so the debts are constantly increasing. It seems that a little more, a little more and come out for a good profit, but more than two years have passed and this did not happen. I understand that you need to either increase profits or close the business. I don’t want to close. How to increase profits? What do you advise?

A similar question is addressed to me quite often, so quite representative statistics have accumulated. Based on my experience, I can say that in 90% of cases the reason for a situation like yours is the egoism of businessmen. Very often businessmen use the business for self-affirmation, although normally the business serves to solve customer problems. Continue reading

Reasons for Low Profit

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading

Proper business idea generation

In turn, thought is that which is born in the head of a person, the creation of man. A thought is a reflection, a reflection of an idea from a person’s consciousness, but not the idea itself, it is just a person’s opinion of some idea. Thought does not allow you to start, restart or reload a business, create a product, a bestseller, a market or customers. All problems with business, goods, customers, sales are related to the fact that the work is at the level of thoughts, and not at the level of ideas.

You can’t put an empty bag, and the thought is the empty bag. Thoughts are of no interest to anyone, because they are emptiness. Everyone is interested in real ideas, because every idea is a new opportunity. Continue reading

Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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21st Century Profits
The main sources of profit are changing following a change in the economic level. We are currently moving from a fourth economic level to a fifth. Accordingly, very soon only…

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Weak core business
Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she…

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Attack marketing is active marketing
At the same time, the purpose of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for…

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