Small business optimization. What is its essence?
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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A simple answer to the question of how to attract new customers
In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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customers

How to increase profits

I am engaged in the creation of sites. It seems that there are clients, but the income is literally a little higher than the costs, so the debts are constantly increasing. It seems that a little more, a little more and come out for a good profit, but more than two years have passed and this did not happen. I understand that you need to either increase profits or close the business. I don’t want to close. How to increase profits? What do you advise?

A similar question is addressed to me quite often, so quite representative statistics have accumulated. Based on my experience, I can say that in 90% of cases the reason for a situation like yours is the egoism of businessmen. Very often businessmen use the business for self-affirmation, although normally the business serves to solve customer problems. Continue reading

Reasons for Low Profit

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading

Proper business idea generation

In turn, thought is that which is born in the head of a person, the creation of man. A thought is a reflection, a reflection of an idea from a person’s consciousness, but not the idea itself, it is just a person’s opinion of some idea. Thought does not allow you to start, restart or reload a business, create a product, a bestseller, a market or customers. All problems with business, goods, customers, sales are related to the fact that the work is at the level of thoughts, and not at the level of ideas.

You can’t put an empty bag, and the thought is the empty bag. Thoughts are of no interest to anyone, because they are emptiness. Everyone is interested in real ideas, because every idea is a new opportunity. Continue reading

Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The…

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Why do I need a business control system
The bottom line is that people begin to play their games in order to realize their ideas at the expense of someone else's business. In short, some use the business…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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