What is the cause of the global crisis
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked…

Continue reading →

Creative method of generating ideas
Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a…

Continue reading →

The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

Continue reading →

aware that they can be attacked

Competition protection

As you know, a wedge is kicked out by a wedge. It turns out that in order to effectively counter attacks, in order to organize the most effective protection against competitors, it is necessary to engage in high-quality marketing, because attacks are implemented through marketing, and therefore it is also necessary to defend oneself through marketing.

In order not to become a victim of an aggressor, it is necessary to build a marketing system

In order not to become a victim of the aggressor, it is necessary to build a marketing system, which should at least include a monitoring subsystem, an analysis subsystem, a subsystem for creating “ammunition” to repel attacks. If we talk about the types of protection, then protection from competitors can be of the following options: anti-protection, passive, active and mixed. Continue reading

Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

...

Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

...

Reasons for Low Profit
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on…

...