What is the cause of the global crisis
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked…

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The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

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How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has…

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unfulfilled desires

Rich Country Export Strategy

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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