Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The level of trust with him is so high that a loyal customer is actually a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it’s easy and difficult at the same time, because in order for the client to become loyal, you need to become the best for him.
Why you need to be the best? Everything is simple – people and companies are drawn to the best people and companies, this is how our world works. For this reason, the desire to be the best is the natural desire of every person, every company. Moreover, it manifests itself in all areas. I would like that the car was certainly the best. A house, apartment or office should also be the best, just like you want to have the best cottage, the best clothes and shoes, the best equipment.
It’s always nice when you have the best wife or husband, the best daughter or son, or the best employees. We are proud when we spend our free time better than others, relax at the best resorts and in the best hotels. It’s nice to know that the company is doing better than others. I want you to be surrounded only by the best people and the best companies, because communication with the best people and companies gives you confidence in yourself and tomorrow, creates a feeling of calm and happiness.
All of the above suggests that forming customer loyalty is expensive. However, this is a fallacy. Loyalty can be formed cheaply, and sometimes for free. To do this, just start using such a simple marketing tool as the slogan. It can be inexpensively ordered from specialized companies, and if you strain a little, then create it yourself.
The main thing to remember is that not every phrase is a slogan. The slogan is a phrase that reflects the idea of the company. If the phrase does not reflect the idea, then this is not a slogan, but simply a set of words. A good slogan is a way to declare that a company is the best in its field. A good slogan is a way to convey to people that the company has the highest incomes and profits, the highest sales, the best employees, the best products that everyone wants to do business with.
Very often, a good slogan is enough to keep customers eyes burning when it comes to business with you. The slogan is a kind of magic wand that fulfills almost all the wishes associated with the formation of customer loyalty. The slogan is a way to declare that when interacting with a company, you make the right choice.
Thanks to the slogan, the client understands that he has turned to the best company, which means that he himself will become better. Nobody wants to communicate with losers, because when communicating with losers, you begin to sink to their level and become worse. This is the law of nature and you can’t do anything with it; it worked, works, and will always work.
The tagline is the face of the company. The slogan is the first thing that needs to be created in order to ensure the formation of customer loyalty. The slogan is an indication that the company is the best, that it has principles, strategy and mission, that it was created not for one day. At the same time, the slogan should be the best, because when it comes to business, then a business can be best only when everything is the best in it.
There should be no negativity, even in the little things. You need to be the best in business because when you are the best, everyone wants to do business with you, your stock prices go up, and trust in you grows with them. If there is at least one reason that indicates that you are not the best, the credibility of the company begins to decline. Such an occasion may be, including a bad slogan or its absence.
Yesterday, the authority of the company could be such that it was worth a billion US dollars, and today it can already cost as little as 100 million US dollars. They become rich for a very long time, and you can become a beggar in one instant, because the modern world is such that from wealth to poverty is only one step. Moreover, this may be an insignificant step, a very small step.
Yesterday you were rich and happy, and today you are poor, miserable and deep in debt, and only because there is no slogan or it is bad. A bad slogan is automatically a bad brand, and a bad brand is bad sales. A bad slogan is not a sentence, just as a bad brand is not a sentence either. Everything can be fixed, you just need to analyze the slogan and analyze the brand.
One-day companies can afford not to use a slogan or use a bad slogan, but for a serious company, a slogan is just as important as a good office, because, like a good office, a good slogan creates an aura of seriousness and authority. Many factors contribute to the feeling that the company is serious and reliable, but in particular this contribution is made from the slogan of the company, which for this reason is its face.