Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The…

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Attack marketing is active marketing
At the same time, the purpose of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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Effective business development paths

Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance and one would think that they are synonyms. But in fact, the words are completely different, reflect different meanings, essence and processes. We are talking about the basic processes for the development and prosperity of a business, on the understanding of the course of which its fate depends.

At its core, pumping and pumping are ways of developing a business, moreover, multidirectional, but dependent on each other. Continue reading

Effective study of competitors

Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone very serious. If you have information at the right time, you can plan your behavior, predict the behavior of your friends, enemies, competitors, in general, all those with whom you have to deal with one or another thing. Continue reading

Weak core business

Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she just does not know. At the level of intuition, he feels what and when to do, but at the level of consciousness he does not understand why he is doing one way or another. In fact, the “know less, sleep better” scheme is implemented.

However, the bottom line is that “aware businessmen”, who have a clear outline, who know their “business engine” like the back of their hand, beat the “intuitive businessmen” who act by intuition with a crushing score. They get results 10-100 times better than “intuitive businessmen.” Why is there such a huge difference in results? Continue reading

The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

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Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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Ticket to the post-industrial economy
Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this.…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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