Creative method of generating ideas
Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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Accordingly

How to start a profitable business

To start a profitable business in modern conditions, you need to know some important points. The bottom line is that times have changed and now the business does not start as it began before. In the old days, it all started with the construction of the plant, if it was about production, or with the construction of retail space, if it was about trade.

How to start a profitable business

It was right to start a business like this in the past, because there was a widespread shortage of goods and services. You build a plant, produce anything, and it sells well. Or you build a shopping center, import goods into it and they leave like hot cakes. Now, to start a profitable business, you need to act in a completely different way. Continue reading

Effective study of competitors

Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone very serious. If you have information at the right time, you can plan your behavior, predict the behavior of your friends, enemies, competitors, in general, all those with whom you have to deal with one or another thing. Continue reading

Weak core business

Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she just does not know. At the level of intuition, he feels what and when to do, but at the level of consciousness he does not understand why he is doing one way or another. In fact, the “know less, sleep better” scheme is implemented.

However, the bottom line is that “aware businessmen”, who have a clear outline, who know their “business engine” like the back of their hand, beat the “intuitive businessmen” who act by intuition with a crushing score. They get results 10-100 times better than “intuitive businessmen.” Why is there such a huge difference in results? Continue reading

Employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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Reasons for Low Profit
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on…

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The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

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