What is the cause of the global crisis
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked…

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Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The…

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Rich Country Export Strategy
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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desired result

Innovation as a profit generator

As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new ideas is beneficial. For this reason, advanced businessmen have invested and will continue to invest in new ideas.

Trillions of US dollars have been earned from these ideas during their existence.

Advanced businessmen know that they can earn only on new ideas. During the existence of mankind, many new ideas have been created. The coolest ideas are all known religions and ideologies: socialism, communism, capitalism, and much more. Trillions of US dollars have been earned from these ideas during their existence. Continue reading

Employee burnout

Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die out and eventually completely dies out. Similarly, over time, any employee begins to fade, if he does not “throw firewood,” which is some kind of motivating factor.

Burnout and control of employees

Over time, absolutely all employees will burn out, because such are the laws of nature and such is the logic of the development of our world. Someone is enough for more time, someone is enough for less time. However, as a result, all employees are exposed to burnout, regardless of specialty, because burnout does not choose a specialty, it is characteristic of everyone. Continue reading

Weak core business

Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she just does not know. At the level of intuition, he feels what and when to do, but at the level of consciousness he does not understand why he is doing one way or another. In fact, the “know less, sleep better” scheme is implemented.

However, the bottom line is that “aware businessmen”, who have a clear outline, who know their “business engine” like the back of their hand, beat the “intuitive businessmen” who act by intuition with a crushing score. They get results 10-100 times better than “intuitive businessmen.” Why is there such a huge difference in results? Continue reading

Effective study of competitors
Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone…

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The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

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Creative class as a way to fit into the future
A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be…

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