What is the cause of the global crisis
For some time, marketing has managed its role 100%. He provided such a sales volume of goods and services, under which a sufficient amount of money was issued. Everything worked like a watch. However, recently marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If we consider marketing as something homogeneous, as something invariable, then the answer to the question will not be found.
The situation in the economy has changed, but marketing is not, and for this reason it does not match it and does not cope with its task.
However, given the fact that marketing can change, the answer can be found very quickly and easily, because it lies on the surface. If marketing can change, then this means that marketing has not changed enough. The situation in the economy has changed, but marketing is not, and for this reason it does not correspond to it and does not cope with its task.
What kind of changes have occurred in the economy? The answer is obvious – there is a shortage of consumers in the economy, since the volume of sales of goods and services is insufficient. Consumers are simply not enough. There used to be a shortage of goods, but now there is a shortage of consumers. In principle, the occurrence of such a situation is quite logical. Moreover, the shortage of goods was eliminated through marketing.
When there was an absolute shortage of goods, i.e. when they were lacking in principle, marketing 1.0 was applied. He allowed to resolve this issue. Then came a relative shortage of goods, i.e. shortage of goods that best meet the needs of people. In these conditions, marketing 2.0 was applied, which brilliantly coped with its task. Now is the time for noomarketing, which should help solve the problem of consumer shortages.
So, it becomes obvious that the reason for the global crisis is that companies did not timely switch from marketing 1.0 to marketing 2.0
So, it becomes obvious that the reason for the global crisis is that companies did not switch from marketing 1.0 to marketing 2.0 in a timely manner. As a result, they were unable to create the right amount of consumers for themselves. Accordingly, the number of consumers remained at the same level, and in some places decreased, as an example here you can take the car market, it decreased in many countries.
When you constantly read articles about business, you clearly understand that if the number of consumers remains at the same level, then the base for money circulation remains at the same level. However, for the economy it is necessary that the amount of money increase in order to finance the development of production and the creation of new jobs.
If you increase the amount of money without increasing the base for their circulation, and the basis is the needs of people, then inflation will happen, and it is undesirable to allow it, because it worsens the credibility of money. Bankers will never go to lower the level of confidence in money. If earlier the basis for monetary circulation were goods and services, the amount of which should have corresponded to the amount of money so that there was no inflation, now the basis is the needs of people.
Without this, further development of the global economy is not possible
The more needs people have, the more opportunities for issuing money, which serve as one of the tools to satisfy these needs. But the trouble is that consumers themselves are not created, someone needs to do this. Once, a large number of consumers were created by nature, but now all natural needs are already satisfied.
Now a person must take everything into his own hands and begin to create new needs and new consumers. Without this, further development of the world economy is not possible; without this, a new wave of crisis will come guaranteed and its consequences will be very deplorable. Thus, if you do not switch to noomarketing, the cause of the global crisis will worsen and it will hurt all the economies of the world.
You can cope with the situation for a while without switching to noomarketing. To do this, it is necessary to ruin a certain number of companies, and even better countries, preferably rich, but not very strong countries. For example, countries that produce oil. In this case, of course, the remaining consumer companies will have enough money for some time.
In this case, we will see an even greater aggravation of the global crisis.
However, this will lead to a decrease in the base for monetary circulation. Accordingly, after some time, when money has completed its circulation, their total volume in the world economy will become even less. In this case, we will see an even greater aggravation of the global crisis. Then, if the situation is not changed qualitatively, more and more waves of crisis will go.