Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Competition protection
As you know, a wedge is kicked out by a wedge. It turns out that in order to effectively counter attacks, in order to organize the most effective protection against…

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How to become a real post-industrial?
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place.…

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Internal marketing as the basis of business

People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of ​​this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.

Internal marketing is a way to convey the idea of ​​a company to employees so that they perceive it as their personal Continue reading

Ticket to the post-industrial economy

Several types of economies are known, and one of them is post-industrial. The transition to a postindustrial economy is one of our possible prospects if suitable conditions arise for this. They may or may not add up, respectively, the transition may or may not take place. It depends on many factors.

Transition to a post-industrial economy

Each type of economy is based on something. The hunting and gathering economy is built around prey: the search for berries, mushrooms, roots, nuts and other edibles, as well as hunting and fishing. Continue reading

Marketing is such an interesting thing.

You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially posed, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.

In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide. Continue reading

Attack marketing is active marketing
At the same time, the purpose of the attack is to create dynamics for your company, and the dynamics are not simple, but one that creates more favorable conditions for…

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Creative method of generating ideas
Illogy is a very effective method of generating ideas. Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a…

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Innovation as a profit generator
As analysis of the Apple brand shows, Steve Jobs, who chose innovative business development, knew about this. Advanced businessmen always choose this way. They know that creating and implementing new…

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