Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but humanity has…

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Weak core business
Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she…

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Weak core business

Intuitive refinement is fast and most importantly free. Therefore, it is most often used. As a result, there seems to be a scheme, but what the businessman really represents, she just does not know. At the level of intuition, he feels what and when to do, but at the level of consciousness he does not understand why he is doing one way or another. In fact, the “know less, sleep better” scheme is implemented.

However, the bottom line is that “aware businessmen”, who have a clear outline, who know their “business engine” like the back of their hand, beat the “intuitive businessmen” who act by intuition with a crushing score. They get results 10-100 times better than “intuitive businessmen.” Why is there such a huge difference in results? Continue reading

How to sell a startup

It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling an idea and a project built on it. Another reason is the desire to find an investor who will invest some amount necessary in order to implement the project. If there are different reasons, then different selling algorithms may exist, because what works in one environment may not always work in other environments.

Accordingly, the first stage of selling a startup consists in setting goals

Accordingly, the first step in selling a startup is to set goals. Continue reading

Reasons for Low Profit

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading

Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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A simple answer to the question of how to attract new customers
In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will…

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How to become a real post-industrial?
Much suggests that the transition to a post-industrial economy has begun. However, not all running processes are successful. Post-industrial transition is no exception. It may or may not take place.…

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