but over a finer substance
Marketing is such an interesting thing.
You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially posed, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.
In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide. Continue reading
Reasons for Low Profit
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.
He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading
Why do I need a business control system
The bottom line is that people begin to play their games in order to realize their ideas at the expense of someone else’s business. In short, some use the business to surf the Internet. Some use the business as a place for parties, some use the business to find a husband or wife. There are people who use the business in order to have someone to chat with. Very often someone else’s business is used to earn “left money”.
It is clear that he suffers from the implementation of ideas that are not related to business. Accordingly, the question arises that a business control system is needed that ideally will not allow the implementation of other ideas besides the one that underlies the business or at least minimize their number. To solve the problem, you can introduce a tough, authoritarian management style. Continue reading
