Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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Formation of customer loyalty. How to do it cheaply?
The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The…

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Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he…

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but over a finer substance

Formation of customer loyalty. How to do it cheaply?

The best customer is a loyal customer. It is easiest to find a common language with a loyal customer, because the maximum level of trust is established with him. The level of trust with him is so high that a loyal customer is actually a friend of the company. Accordingly, the formation of customer loyalty is one of the most important activities of any company. Is it easy to get a loyal customer? And it’s easy and difficult at the same time, because in order for the client to become loyal, you need to become the best for him. Continue reading

Creative class as a way to fit into the future

A creative economy is a reality that has already come. Each type of economy requires a base class, elite. Accordingly, if there is a creative economy, then there must be an elite, which is its basis. So far, this elite does not have a common collective name, because it did not feel like a single whole, but over time this elite will necessarily receive a self-name. Processes in this direction are already underway.

One option, as the elite of the creative economy can call itself, is the creative class. This name is not accidental, because it reflects the essence, indicating that people belong to the creators of the creative. Continue reading

Effective business development paths
Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance…

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Effective study of competitors
Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone…

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Urgently need customers?
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another…

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