business and consumers
Marketing is such an interesting thing.
You can take another example: a businessman decides to open a beauty salon. The question of whether or not marketing is needed for a business is hardly initially posed, just as the question of whether this business is possible without marketing is hardly possible, because there are many other questions. In particular, in order to open a beauty salon, one must choose the set of services that this beauty salon will provide. A competent businessman will not do this by eye, because you can burn out.
In order not to burn out, he will talk with those who visit beauty salons and find out what services they really use and to what extent. Then he will analyze the sites of future competitors for what services they provide. Continue reading
A new way of wealth
In fact, this path of wealth is available to everyone who knows about it. For this reason, in order not to create excessive competition, those who know about him, prefer not to talk about how they got rich. They know very well that as soon as the masses learn about what money can now really be made, the crowd will immediately rush into this new area of business and then it may not be as profitable as it is now.
Although, of course, many of those who know prefer to work the old fashioned way, considering the new line of business something unnatural, not creating a product. Also, at one time, agrarians believed that only in the agricultural sector a product is created, but the industrial sector does not create it, and then industrialists thought that in the information sphere the product is not created, but created only in industry. Continue reading
Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount that you need to spend on creating one client. This means that if you manage customers, and not create them to replace the departed, you can free up money for something else. If you know how to retain customers, then you do not need to search for new customers.
For example, money can go to purchase new equipment or to finance a staff motivation system, which will positively affect the overall level of competitiveness of both the business and its products or services. Continue reading
