Inexpensive landing
A high degree of impact on the consumer is possible only if marketing, advertising, branding, PR and sales are simultaneously used. If one of the above is not used, the…

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The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance…

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business and consumers

A simple answer to the question of how to attract new customers

In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will look in a new way. It seems unbelievable that an old product can be made new, but the fact is that it is real. It is real because each person has his own inner world, his needs and the problem is that the client does not see how his need can be met through your product, which means that he needs to be explained.

Why do people need to explain everything? Just because they often don’t know what they need. Accordingly, standard approaches such as: how can I help or how much do you expect, just do not work. What works? If you want to understand how to attract new customers, you must definitely figure it out. Only that which hurts a person works, that which causes cognitive dissonance or, in other words, confusion in it, as it is customary to say. Continue reading

New financial system

Experts say that Democrats, who could not advance their candidate for the post of US President, are financiers. That means they lost. Financiers are unlikely to give up, will try to take revenge. But high-quality revenge will be achieved only in one case – if they propose a new financial system that meets the post-industrial structure.

The existing format is essentially industrial and cannot satisfy the needs of the post-industrial economy, and money is now generated in it. We can say that the existing financial system does not actually create money, it simply prints bills. Paradoxically, the fact is that financiers have turned from a producer of money into their consumer. Money is made by post-industrialists, who were able to promote their man. Continue reading

Urgently need customers?

There are situations when customers are needed quickly, urgently and most importantly – as cheaply as possible, and preferably even free of charge. Such situations at one time or another are faced by 100% of companies. Someone faces when opening a business, someone a year after opening, someone 5 years after opening, and some later. The fact that everyone is familiar with the situation of lack of customers allows us to say that the urgent need for customers is a normal working moment, and not something extraordinary.

The situation is working, but very unpleasant, because with a lack of customers there are many problems, because any business has fixed costs that must be covered so as not to go broke. The main problem with a lack of customers is a lack of money. To solve it, you need to urgently sell a lot of goods or services. Is it possible to get customers quickly, a lot and urgently? You can, if you quickly offer a product or service to a large number of people. Continue reading

Maximum business improvement
Improving a business is a necessity related to the fact that everything flows and changes. Once the most profitable business was agriculture. Then industry became the most profitable business. After…

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Employee burnout
Burnout of employees is a natural process that is laid down by nature itself. Sooner or later, any fire, if you do not throw firewood in it, begins to die…

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Customer is the basis of business
Keeping customers is profitable. On the one hand, it’s 10 times cheaper than creating new ones, and on the other hand, you can retain a dozen customers for the amount…

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