activation of an idea.

Rich Country Export Strategy

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading →

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Proper development of the dealer network

It would seem that there is no difference to what type the dealer belongs, if only he would buy as much as possible and as often as possible. However, there is a difference and it is huge. The bottom line is that the goods are not purchased by the dealer for themselves. Goods are purchased for resale. If the dealer is a monetarist, if he does not know how to sell, the product with a 99% probability will “freeze”.

Obviously, the development of a dealer network with the help of those who simply know how to invest money but do not know how to sell is fraught with a large number of risks

Monetarist with “hung” goods is a source of problems. Continue reading →

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Internal marketing as the basis of business

People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he must feel the idea of this company as his own. He will work on the idea, on himself and at the same time on the company, often without realizing it. So that a person does not work for money, he needs to give ideas.

Internal marketing is a way to convey the idea of a company to employees so that they perceive it as their personal Continue reading →

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