The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

Continue reading →

The oil war as a marketing factor
When Russia wins, it favorably affects its economy, because the money in the form of customs duties on oil goes to the budget. It can be assumed that money will…

Continue reading →

Effective study of competitors
Obviously, information, if timely, always allows you to get rid of various troubles, of course, with the exception of cases when the information that you own is needed by someone…

Continue reading →

build such a system

How to sell a startup

It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling an idea and a project built on it. Another reason is the desire to find an investor who will invest some amount necessary in order to implement the project. If there are different reasons, then different selling algorithms may exist, because what works in one environment may not always work in other environments.

Accordingly, the first stage of selling a startup consists in setting goals

Accordingly, the first step in selling a startup is to set goals. Continue reading

How to increase profits

I am engaged in the creation of sites. It seems that there are clients, but the income is literally a little higher than the costs, so the debts are constantly increasing. It seems that a little more, a little more and come out for a good profit, but more than two years have passed and this did not happen. I understand that you need to either increase profits or close the business. I don’t want to close. How to increase profits? What do you advise?

A similar question is addressed to me quite often, so quite representative statistics have accumulated. Based on my experience, I can say that in 90% of cases the reason for a situation like yours is the egoism of businessmen. Very often businessmen use the business for self-affirmation, although normally the business serves to solve customer problems. Continue reading

Reasons for Low Profit

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading

How to sell a startup
It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling…

...

The right start of a business as a guarantee of its success
Among people who have never been involved in business, and even among some businessmen, there is a widespread opinion that it is believed that starting capital is necessary to open…

...

Urgently need customers?
There are situations when customers are needed quickly, urgently and most importantly - as cheaply as possible, and preferably even free of charge. Such situations at one time or another…

...