Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

Continue reading →

Internal marketing as the basis of business
People are driven by ideas. However, not all ideas, but only those that they consider their own. Accordingly, in order for the employee to be loyal to the company, he…

Continue reading →

A simple answer to the question of how to attract new customers
In order to solve this problem, there is one very effective solution. It consists in creating a new look at the old product and as a result the product will…

Continue reading →

build such a system

How to sell a startup

It should be noted that there are two main reasons that prompt to sell the project. One of the reasons is the desire to simply make money quickly by selling an idea and a project built on it. Another reason is the desire to find an investor who will invest some amount necessary in order to implement the project. If there are different reasons, then different selling algorithms may exist, because what works in one environment may not always work in other environments.

Accordingly, the first stage of selling a startup consists in setting goals

Accordingly, the first step in selling a startup is to set goals. Continue reading

How to increase profits

I am engaged in the creation of sites. It seems that there are clients, but the income is literally a little higher than the costs, so the debts are constantly increasing. It seems that a little more, a little more and come out for a good profit, but more than two years have passed and this did not happen. I understand that you need to either increase profits or close the business. I don’t want to close. How to increase profits? What do you advise?

A similar question is addressed to me quite often, so quite representative statistics have accumulated. Based on my experience, I can say that in 90% of cases the reason for a situation like yours is the egoism of businessmen. Very often businessmen use the business for self-affirmation, although normally the business serves to solve customer problems. Continue reading

Reasons for Low Profit

So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on the considerations of the specialist who is involved in it. He decides what the advertisement should be. Market and needs analysis, application of technologies – are not expected. In fact, the specialist makes an advertisement for himself, namely himself, having in mind as the recipient of the advertising message.

He considers his psychological portrait and his needs as a base and focuses on them. Many do not react to such advertising or even react negatively. As a result, there are no sales, and the reputation is spoiled, which further exacerbates the situation. Advertising itself is the activation of implemented ideas. Continue reading

Reasons for Low Profit
So, we begin to determine the causes of low profits. The first of them is subjective advertising, which is done without relying on the market and needs, but based on…

...

The right analysis of market opportunities
Market opportunities may vary. Some allow you to earn large profits and profits, others small. Some will allow you to earn income quickly, others slowly. Some market opportunities require large…

...

How to beat competitors guaranteed
Trees try to grow above the rest, because this allows them to get the most out of the sun. Low trees sometimes get nothing at all. If a company wants…

...