Recently, two words have become fashionable and popular among businessmen: to pump and pump. And these are not just words, but business development paths. The words are similar in appearance and one would think that they are synonyms. But in fact, the words are completely different, reflect different meanings, essence and processes. We are talking about the basic processes for the development and prosperity of a business, on the understanding of the course of which its fate depends.
At its core, pumping and pumping are ways of developing a business, moreover, multidirectional, but dependent on each other. (more…)